Until recently, businesses that wanted to use the WhatsApp Cloud API with their existing WhatsApp Business number faced a serious limitation. The process required them to deactivate and delete their WhatsApp Business App account before switching to the API. This meant losing everything tied to that number, past conversations, saved customer contacts, and the entire history of interactions built over time.
For businesses that relied on WhatsApp as their primary customer communication channel, this was a huge setback, as they essentially had to start from scratch with no chat records, no context, and no continuity in customer relationships.
This meant businesses faced:
- Downtime in customer communication – Every time a migration happened, customer communication stopped, which risked customer dissatisfaction.
- Losing valuable conversation history – Past customer interactions, queries, and order details were lost, removing useful context for future conversations.
- Extra hassle in migrating to WhatsApp API – Businesses had to go through technical steps, and many small businesses found the process overly complex.
For companies relying heavily on WhatsApp to engage with customers, this created a real barrier to growth and scalability.
How WhatsApp Coexistence Works with Odoo
Traditionally, businesses had to make a tough choice, either continue using the WhatsApp Business App with limited functionality or switch entirely to the WhatsApp Cloud API and lose their chats, contacts, and history. With WhatsApp Coexistence in Odoo, that compromise is no longer necessary.
At TechUltra Solutions, we’ve built an integration that allows you to run both the WhatsApp Business App and the WhatsApp Cloud API inside Odoo on the same phone number. This ensures your customer conversations remain uninterrupted while unlocking powerful automation and CRM capabilities.
Here’s how Coexistence transforms your workflow:
- Seamless Transition
Shift to API-powered messaging in Odoo without any downtime. Your WhatsApp Business App stays active and continues to function as usual. - No Need to Delete Your WhatsApp Business Account
Unlike before, you don’t have to deactivate or delete your WhatsApp Business App to enable the Cloud API. This means your communication remains uninterrupted. - Maximize Benefits Across Platforms
Use the WhatsApp Business App for quick, mobile-based conversations, while leveraging the Cloud API inside Odoo for automation, CRM integration, and multi-user access, all at the same time. - Sync Contacts & Chats to Odoo
Bring your contacts and chat history from the WhatsApp Business App into Odoo without losing valuable customer data. Everything stays in sync for better customer relationship management. - Send & Receive Messages Seamlessly
Communicate with customers directly from both the WhatsApp Business App and Odoo. Whether your team is on mobile or working inside the ERP, all messages flow smoothly across platforms.
With this coexistence model, your business gets the flexibility of the WhatsApp Business App and the power of API-driven automation in Odoo, all while keeping your data safe and intact.
Why Businesses Need WhatsApp Coexistence
In the modern world, organizations cannot afford communication breakdowns. Customers want rapid responses, real-time information, and personalized service, anything else risks losing their trust and interest. Businesses, on the other hand, require structured data, automation, and centralized technologies to effectively manage expanding customer contacts. It has often been difficult to balance these two needs.
This is where WhatsApp Coexistence in Odoo makes a difference. It seamlessly connects the personal flexibility of the WhatsApp Business App with the scalable power of the WhatsApp Cloud API inside Odoo.
Here’s how Coexistence bridges the gap:
- Mobile Flexibility – Continue using the WhatsApp Business App for on-the-go conversations, quick replies, and personal engagement with your customers.
- Automation & Structure – Leverage the WhatsApp Cloud API within Odoo to automate notifications, streamline workflows, and centralize communication across teams.
- Continuous Communication – No more choosing one platform over the other. With coexistence, both systems work in harmony, ensuring that your communication never stops and your data remains intact.
In short, WhatsApp Coexistence delivers the best of both worlds, the human touch of personal messaging combined with the efficiency and scale of automation. It’s the perfect solution for businesses aiming to deliver better customer experiences while keeping operations smart and future-ready.
Why Coexistence Matters for Odoo Users
For businesses that already run their operations on Odoo, integrating WhatsApp through coexistence isn’t just an added feature, it’s a game-changer. Odoo is known for centralizing business processes, and by bringing WhatsApp Coexistence into the mix, it creates a truly unified communication hub.
Here’s why it matters:
- No Account Deletion Required
Unlike traditional API setups, you don’t have to delete your WhatsApp Business App account to integrate with Odoo. You continue using your existing number, ensuring business continuity and zero downtime. - Sync Contacts & Chats Seamlessly
All customer conversations from the WhatsApp Business App flow into Odoo without losing chat history. This enables teams to easily access past interactions, understand customer context, and respond with confidence. - Real-Time Communication
Messages can be managed simultaneously in both Odoo and the WhatsApp Business App. Whether your customer reaches out via mobile or desktop, your business can reply instantly without missing a beat. - Boost Team Productivity
Frontline staff and field agents can stay connected through the mobile WhatsApp Business App, while back-office teams handle automation, workflows, reporting, and analytics directly inside Odoo. This division of use ensures smooth collaboration across departments.
Together, these features transform Odoo into a 360-degree communication hub. Every interaction is tracked, automated, and accessible in one place, giving businesses a complete view of their customer relationships while streamlining internal operations.
Key Features of WhatsApp Coexistence in Odoo
1. Seamless Transition
Unlike the past, there’s no need to delete your WhatsApp Business App account. Keep using it while simultaneously connecting Odoo via the WhatsApp Cloud API.
2. Maximize WhatsApp Benefits
You don’t need to compromise anymore. Use the mobile app for personal, quick conversations and let Odoo handle structured communication, automation, and tracking.
3. Sync Contacts & Chats Effortlessly
All your WhatsApp Business contacts and chats can be synced into Odoo. No chat history is lost, ensuring complete continuity and visibility.
4. Unified Messaging Experience
Send and receive messages from both platforms simultaneously. Customers get timely replies, and your business gets a centralized record inside Odoo.
Real-World Scenarios Where Coexistence Shines
Sales & Lead Management
Sales reps can chat with customers through the WhatsApp Business App on the go. At the same time, Odoo automatically records those chats as leads or opportunities.
Customer Support
Support staff can resolve structured tickets in Odoo, while urgent queries can be handled instantly from the WhatsApp Business App. This ensures no customer is left waiting.
Order & Service Updates
Send automated order confirmations, shipping updates, and reminders from Odoo, while still maintaining the flexibility of manual responses in WhatsApp.
Business Continuity
Your existing number, contacts, and conversations remain intact. No forced migrations, no data loss, just smooth coexistence.
Final Thoughts: A Smarter Way to Communicate
With WhatsApp Coexistence in Odoo, you don’t need to choose between the ease of WhatsApp Business App and the power of Odoo automation. You get both, working together on the same number.
At TechUltra Solutions, we make this possible with seamless integration and provide free onboarding so your business can adopt WhatsApp Cloud API + Odoo without technical hurdles.
Ready to transform your customer communication? Get in touch with TechUltra Solutions today and bring the best of WhatsApp and Odoo under one roof!